What is included
We agree the strategy, deliverables, responsibilities, measurement approach and review rhythm before work begins. The scope is designed around the service described on this page, with clear exclusions rather than hidden extras.
Give each campaign a relevant destination
A person who clicked a specific ad should not have to search your homepage for the next step. Focused landing pages continue the promise made in the campaign and answer the questions most likely to block an enquiry.
Ask enough, but not too much
Forms should collect what you need to begin a useful conversation without turning the first interaction into paperwork. WhatsApp, phone and email remain available for people who prefer a more direct route.
Know which actions are worth improving
We can configure Google Ads, Meta Pixel and WhatsApp conversion signals where they fit the scope. Tracking cannot guarantee leads, but it gives you better evidence than clicks and page views alone.
How the process works
- Understand: clarify the business, audience, offer and goal.
- Plan: agree the practical scope, responsibilities, costs and measurement.
- Deliver: build or launch the agreed work.
- Improve: review useful signals and decide the next action.
Who this service is for
This service suits South African startups, entrepreneurs and growing SMEs that want professional execution, direct communication and a practical path to measurable improvement.
Website design pricing
Management and project fees are quoted for the agreed scope. Advertising spend and third-party costs are paid separately. Advertising spend, domains, hosting and other third-party charges remain separate from Cadence service fees unless a written quotation explicitly includes them.
Why choose Cadence Marketing?
We agree a practical scope, explain recommendations in plain language and keep external costs visible. You can start with one service and connect additional work when it supports your next business priority.
Frequently asked questions
Does a lead-generation website guarantee leads?
No. Demand, competition, the offer, traffic quality, budget and follow-up all affect the outcome. The site gives those moving parts a clearer, measurable path.
What is included in the R3,500 package?
The Lead Gen Website is scoped around a clearer enquiry journey, focused calls to action and conversion-measurement foundations. Exact page count, integrations, content responsibilities and support are confirmed in writing before work starts.
Can Cadence run the campaigns too?
Yes. Google Ads and Meta Ads can be scoped separately so that platform spend, management and creative requirements remain transparent.