What is included
We agree the strategy, deliverables, responsibilities, measurement approach and review rhythm before work begins. The scope is designed around the service described on this page, with clear exclusions rather than hidden extras.
Fix the foundations before chasing more content
Crawlability, page titles, headings, internal links, canonical URLs, sitemaps and structured data help search systems read the site properly. We first identify the issues that could make otherwise good content harder to discover.
Answer the questions behind the search
A useful page explains the service, who it is for, how the process works and what a buyer should consider. That is more valuable than repeating a keyword in slightly different sentences.
Make the business easier to verify
Consistent contact details, clear service information, local relevance and credible references help both traditional search engines and AI answer systems interpret the business with more confidence.
How the process works
- Understand: clarify the business, audience, offer and goal.
- Plan: agree the practical scope, responsibilities, costs and measurement.
- Deliver: build or launch the agreed work.
- Improve: review useful signals and decide the next action.
Who this service is for
Small businesses in South Africa that want customers to discover their services through organic search. This is for improving unpaid search visibility and the information search engines can understand about the business.
SEO and GEO services pricing
Management and project fees are quoted for the agreed scope. Advertising spend and third-party costs are paid separately. Advertising spend, domains, hosting and other third-party charges remain separate from Cadence service fees unless a written quotation explicitly includes them.
Why choose Cadence Marketing?
We agree a practical scope, explain recommendations in plain language and keep external costs visible. You can start with one service and connect additional work when it supports your next business priority.
Frequently asked questions
What is the difference between SEO and GEO?
SEO improves visibility in traditional search results. GEO focuses on making information clear, useful and verifiable for generative search and AI answer experiences. The strongest foundations support both.
How long does SEO take?
There is no responsible universal timeline. Competition, website history, technical health, content quality and indexing all affect how quickly movement becomes visible.
Can you guarantee first place on Google or an AI citation?
No. Those results are controlled by external platforms and change over time. We improve the signals, content and technical foundations that give the business a stronger opportunity to appear.