What is included
We agree the strategy, deliverables, responsibilities, measurement approach and review rhythm before work begins. The scope is designed around the service described on this page, with clear exclusions rather than hidden extras.
Begin with what a valuable customer is searching for
Broad traffic can look impressive while producing little business value. We focus first on searches that have a credible relationship to your offer, service area and customer economics.
Keep the message connected
The wording in the ad, the page it opens and the action you ask someone to take should feel like one conversation. A disconnect between those parts is a common source of wasted spend.
Use lead quality to guide the next decision
Forms, calls and WhatsApp actions can be tracked, but the campaign also needs feedback from the people handling enquiries. That helps distinguish a cheap conversion from a lead the business can actually serve.
How the process works
- Understand: clarify the business, audience, offer and goal.
- Plan: agree the practical scope, responsibilities, costs and measurement.
- Deliver: build or launch the agreed work.
- Improve: review useful signals and decide the next action.
Who this service is for
South African SMEs with a defined offer, a serviceable market and a budget for paid search. Google Ads is suited to reaching people actively searching for a product or service you can supply.
Google Ads management pricing
Management and project fees are quoted for the agreed scope. Advertising spend and third-party costs are paid separately. Advertising spend, domains, hosting and other third-party charges remain separate from Cadence service fees unless a written quotation explicitly includes them.
Why choose Cadence Marketing?
We agree a practical scope, explain recommendations in plain language and keep external costs visible. You can start with one service and connect additional work when it supports your next business priority.
Frequently asked questions
Is the Google Ads budget included in the management fee?
No. Media spend is paid to Google and remains separate from Cadence management, creative or landing-page fees.
How much should I spend?
The answer depends on search volume, competition, location, average customer value and how much data is needed to make a useful judgement. We recommend a testing level after reviewing the market.
Do I need a new website first?
Not automatically. We can review whether the current page is relevant, credible and easy to act on before recommending a rebuild.