What is included
We agree the strategy, deliverables, responsibilities, measurement approach and review rhythm before work begins. The scope is designed around the service described on this page, with clear exclusions rather than hidden extras.
Lead with a reason to care
Targeting helps, but it cannot rescue an offer that feels vague or interchangeable. We clarify the audience, the problem and the action before building the campaign around them.
Treat creative as part of the strategy
The opening line, image or video, proof and call to action shape who pays attention. We plan meaningful variations so testing can teach us something instead of changing everything at once.
Plan what happens after the lead arrives
Lead quality depends on the form, qualifying questions, response time and sales follow-up as much as the advertisement. Campaign reporting should include that wider context.
How the process works
- Understand: clarify the business, audience, offer and goal.
- Plan: agree the practical scope, responsibilities, costs and measurement.
- Deliver: build or launch the agreed work.
- Improve: review useful signals and decide the next action.
Who this service is for
South African businesses with an offer that can earn attention on Facebook or Instagram. This service focuses on paid social campaigns, including the creative and follow-up needed to turn interest into useful enquiries.
Meta Ads management pricing
Management and project fees are quoted for the agreed scope. Advertising spend and third-party costs are paid separately. Advertising spend, domains, hosting and other third-party charges remain separate from Cadence service fees unless a written quotation explicitly includes them.
Why choose Cadence Marketing?
We agree a practical scope, explain recommendations in plain language and keep external costs visible. You can start with one service and connect additional work when it supports your next business priority.
Frequently asked questions
Can campaigns run on both Facebook and Instagram?
Yes. The most appropriate placements depend on the audience, creative format and campaign objective.
Is advertising spend included?
No. Platform spend is paid separately from management, strategy and creative fees.
Can you guarantee sales?
No. The market, offer, budget, creative, buying journey and follow-up all affect the outcome. We focus on accountable setup, useful testing and continuous improvement.